I thought all the bad dreams and night sweats were over after the hangover wore off. Not so. Heineken, the Amsterdam version of Anheuser Busch, has come up with a good idea… except for the product it’s used for.
The big event at the first of the year is the Consumer Electronics Expo in Vegas. Everyone with an idea shows up pimping their wares, hoping to separate you from your money. Krups, known (at least by me) for their coffeemakers, came up with an idea for beer and partnered with Heineken to introduce to the world a never-before-known concept: a kegerator.
Yes, it’s true. You can keep you keg cold forever with this baby. Has a tap on top to dispense beer, too.
Assuming you’re okay with kegs of Heineken, that is. This $400 unit will take those little 5-liter kegs of Amsterdam pisswater and keep ‘em chilled for up to 30 days. You’ll be able to buy this device at Williams Sonoma in March.
A few observations…
- Why would you want 5 liter’s of their excuse for a beer anyway? It’s mass marketed swill.
- Second, any beer that’s kept around for 30 days can’t be very good, can it? 30 minutes is pushing it at my house.
- And a refrigerator at Sears costs less than $400 and can hold anything.
Shake your head in marvel at the tiny article and video provided by Seattlepi.com.
January 8, 2008 at 6:20 pm
Okay, that made me laugh-out-loud. Wow! A kegerator!? What a great idea.